Florida Panthers Begin Search for New Arena Naming Rights Partner

Sep 21

In the Interim, FLA Live Arena to Serve as Home of Florida Panthers, Concerts and Events 

 Florida Panthers President & CEO Matt Caldwell announced today that the Arena Operating Company, a subsidiary of Sunrise Sports & Entertainment, has commenced a search for a new arena naming rights partner. In the interim, the arena will be called FLA Live Arena.  
This announcement follows a mutual agreement between the Arena Operating Company and BB&T now Truist to not extend the arena naming rights agreement effective immediately. BB&T has been the Panthers’ arena naming rights partner since 2012.   

  “We want to thank the leadership at BB&T now Truist for their loyal support and partnership for the past 11 years,” said Panthers Chief Commercial Officer Shawn Thornton. “As we move forward in identifying a new naming rights partnership for the arena, we will seek to build on this incredible momentum with an innovative long-term partner that aligns with our culture, brand and growth trajectory as South Florida's hockey market continues to grow exponentially.”  

“We’re proud of our relationship with the Florida Panthers and grateful for the opportunity to partner with them to create a space—a premier sports and entertainment venue—for South Florida residents to make lasting memories,” said Joe Smith, head of sponsorship and regional marketing at Truist. “As we continue defining the Truist brand, we look forward to engaging with fans in meaningful ways.” 

In December 2020, the state-of-the-art BB&T Center now FLA Live Arena became the NHL’s first arena to earn the prestigious WELL Health-Safety rating, which serves as the global benchmark for safety in public spaces. Florida’s largest indoor arena, and one of the most notable sports and entertainment venues worldwide, the 20,000-seat arena is located in the flourishing South Florida market, which draws the world’s most prominent concert touring artists and ranks amongst the top five U.S. media markets. Located across the street from Sunrise’s Sawgrass Mills Mall, which attracts upwards of 30 million visitors annually, the arena hosts hundreds of major concerts, events, and performance acts each year, from Elton John and the Billboard Latin Music Awards to WWE Live in years past, with upcoming acts that include Harry Styles, Luke Combs, and more.    

Fans can now visit FlaLiveArena.com for more information on concerts, shows, events and hockey games and can follow @FlaLiveArena on Twitter, Facebook and Instagram for the latest arena announcements.    

Join Panthers Territory with the all-new Premier Plan! Premier Plan Territory Members receive tickets to all weekend home games, holiday games, premier opponents and great benefits including concession and merchandise discounts, priority access to concerts and events, exclusive corporate partner offers and more. Call 954-835-PUCK or visit FloridaPanthers.com/PremierPlan for more information. Visit FloridaPanthers.com/TicketCentral for more information on all customizable ticket plans for the 2021-22 season.   

The home of the Panthers for the 2021-22 season is FLA Live Arena. Download our exclusive app for mobile ticket entry, cashless ordering and an unforgettable fan experience.